Pretty Panache was established in 2008, situated in the centre of the Cathedral City of Lincoln, Pretty Panache is a beautiful bridal boutique that offers an elegant collection of bridal gowns, bridesmaid dresses, veils, Rainbow Club shoes and hairpieces.  The boutique stocks a carefully selected collection of dresses from award winning design brand Mark Lesley, Phoenix Gowns, Richard Designs, and Bianco Evento.

Pretty Panache understands the importance of providing each and every bride with a special, relaxed and enjoyable experience.  We pride ourselves on our friendly and supportive approach which will help you to make important choices to find the dress of your dreams for your special day.

Emily has been working at Pretty Panache since February 2015. She graduated from Lincoln University with a  BA (hons) Fashion studies degree and is therefore very experienced in the sewing and alterations side of wedding dresses. She is now the proud owner of Pretty Panache, after taking over the business in April 2018.

‘I have a huge passion for fashion, particularly bridal wear, so having my own bridal shop is a dream come true! One of the best things about working in this industry is meeting all of the lovely brides and building a friendship with them along the way.  Seeing them fit into their perfect bridal gown definitely puts a smile on my face as well as theirs!’


Inez - I’m so grateful for amazing job of the best team you can imagine. Quality of service was on the highest level and atmosphere was amazing. Everything was done on time. I recommend this company with all my heart ­čĺť

Tamsin - Such a cute store!! A wide variety of dresses to try - even for plus size girls! They are so helpful, offering suggestions on how you can alter the dress - belts, sleeves etc. You can tell they love their job there! Thanks girls!xx

Laura - A beautiful selection of dresses and wedding accessories. Friendly and supportive staff that really put you at ease. I really appreciated all their help and the fact they do in house alterations. They helped make my wedding day perfect!

Amy - This is the best shop in the world,it sells the best dresses ever.
It is quite cheap as well. It's a win win to you if you buy something from this shop.

Pretty Panache, Lincoln

7 West Parade






10:00 - 16:00


10:00 - 16:00


10:00 - 16:00


10:00 - 16:00


10:00 - 17:00



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